Why Let The Truth Spoil a Good Story?

To Ireland's Finest, With Ireland's Finest...   

A Toast To Ireland’s Finest, With Ireland’s Finest…

We value authenticity these days.  So we accept less flattering lighting and awkward camera moves even as we celebrate the banal and achingly average, all in the pursuit of some notion of ‘the Truth.’

The trouble with capital T “Truth” lies in the fact that sometimes, it pales before a good story,  a surprising story, a story that takes a twist and leaves you slack-jawed by the turn.

This St. Patrick’s Day, take a lesson from the great one himself–the fifth century Christian missionary who eventually became Ireland’s Patron Saint…

He was born a Scot.

 

By Dennis Ryan, CCO, Element 79